Client: Forward Leeds
Project: Character Design & Illustration for Forward Leeds
Project Contributions: Character Design
Collaborators: Tim Shrimpton - Forward Leeds Branding
Project: Character Design & Illustration for Forward Leeds
Project Contributions: Character Design
Collaborators: Tim Shrimpton - Forward Leeds Branding
Forward Leeds provides support for adults, young people and families needing help with alcohol and drug use in Leeds.
The goal of this project was to create several character illustrations that would resonate more effectively with the young people supported by Forward Leeds. Leveraging the existing branding and colour palette, six distinct and relatable characters were created, tailored to the target audience. The resulting characters are not only versatile but also visually compelling, providing Forward Leeds with a set of illustrations to use in their informational material and more effectively connect with their audience.
